UI DESIGN / Graphic Design

Focus on the logo & its bold color

Hollywood Dodgers needed a modernized brand identity along with their updated website. The goals were to establish a brand presence for this new website and to communicate Hollywood dodger’s core values.

My Approach

Hollywood Dodgers wanted to be lead of the scene, so I kept the branding very modernized and clean. Hollywood Dodgers colors are very strong and bold, so utilizing grid system helped creating effective whitespace which allowed better usage of grayscale to make the red more pop. this created modern brand UI guideline that the organization is looking for.